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GUIDELAB is a group of certified guides of the Emilia-Romagna Region, with headquarters in Parma. Our team is young, qualified, and professional.

Our philosophy is that tourism should be a combination of genuine experiences and experiments. We offer both classic and original tours that can be tailored to your specific requests, creating unique, one-of-a-kind memories.

Our itineraries can satisfy anyone interested in discovering “the jewels of Parma,” a city and countryside that have been home to musical geniuses and legendary composers such as Verdi and Toscanini, world-famous artists like Correggio and Parmigianino, and cruel Dukes and enchanting Duchesses.

GUIDELAB is cultural experimentation, breaking down the barriers between artisans, sculptors, and painters, architecture, archaeology, and gastronomy, in order to bring our passion for the art of traveling to life! Let us surprise you. Come with us on an unforgettable tour of Parma and Emilia-Romagna.