GUIDELAB is a team of licensed tour guides and tour escorts, authorized to operate in the Emilia-Romagna region and based in the province of Parma. Our team is made up of qualified, young, and professional guides.

Authenticity and innovation are the key principles behind our activities: a selection of classic and original tours that can be tailored to your needs, creating unique and unforgettable experiences.

Our tours are designed to delight curious travellers eager to discover “the hidden gems of our region” — a land that was home to brilliant composers and conductors such as Verdi and Toscanini, celebrated painters including Correggio and Parmigianino, as well as ruthless dukes and fascinating duchesses.

GUIDELAB is a journey of cultural research and experimentation that, with a sense of responsibility, breaks down the boundaries between craftsmanship, sculpture and painting, architecture and archaeology, food and wine, bringing them together under one vision: the art of tourism!

Let yourself be surprised. Come and visit us and join us for an unforgettable journey through Parma and Emilia-Romagna.